ELA · Your AI cosmetologist

Your skin.Understood.

A 90-second face scan. A routine that fits you. Product checks that make your shelf make sense.

See how it works Get launch updates
Coming to iPhone. March 2027 planned.
Meet your Skin Twin

Skin Twin design preview.
Illustrated example.

Understand your skinA guided scan in about 90 seconds

Build your routineCare that fits what you already own

Check your productsKnow what belongs on your shelf

The whole picture.
A little less guesswork.

What your skin needs. What to use. What to leave on the shelf. ELA brings it together, in plain words.

01 / From knowing to doing

A likeness of you, made from your scan.
App design preview · illustrated example ·

02 / Care that fits your day

Your routine.
A little easier.

Morning, night, and everything you already own. ELA gives each product its place, then adapts your routine as your skin changes.

In the morningCleanse. Moisturize. Protect.
At nightThe care your skin needs.
In the showerYour body gets care, too.

03 / Your skin, over time

Watch it change.
On your real photos.

Your Skin Twin makes it personal. Your scan photos show the changes, week by week.

Your first scan

Start with your skin.

A first look, and a routine to begin with.

Your check-ins

See what’s changing.

Look back at your photos in the same light.

Your next steps

Keep your care in step.

A routine that responds to what your next scan shows.

04 / Planned launch pricing

A first look, on us.
More with Plus.

ELA
Free

Get to know your skin and start your routine.

  • One face scan and its results
  • Your still Skin Twin and routine
  • Three product checks
ELA Plus
$99.99 / year

About $8.33 a month, billed yearly.

After a 7-day free week. Keep checking in as your skin changes.

  • Four face check-ins each month
  • A fresh Skin Twin each month
  • Twenty product checks each month
  • A full body scan every three months

Everything you’ve made stays with you when Plus ends.

A few things you might wonder

Good to know.

When can I try ELA?

We’re building ELA for iPhone, with launch planned for March 2027. Email [email protected] if you’d like to hear when it’s ready.

What is a Skin Twin?

A likeness of you that keeps your skin as it is. It helps you explore your face and body, while your real scan photos show your progress.

Can I keep the products I already use?

Yes. ELA starts with what’s on your shelf and helps you understand how each product fits your skin and routine.

Who is ELA for?

Adults of every skin tone, age 18 and up. ELA is being built for iPhone with iOS 26 or later.

Is ELA medical advice?

ELA offers cosmetic guidance, not a diagnosis. If something worries you, see a doctor.

Know your skin.
Love living in it.

Be here for the first look. Send us a hello and we’ll keep you posted as ELA gets ready.

Get launch updates

Coming to iPhone. Launch planned for March 2027.